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Energizing the teams for lasting succes

The world is changing rapidly, and companies must evolve to stay competitive. Major changes inevitably impact an organization's identity, brand perception, and team performance.

Organizations must be adaptable, and aligned to thrive in this environment. To achieve this, some fundamental questions arise:

Who are we now? What do we want to achieve? How do we adapt? How can we work together effectively?

Energizing the teams for lasting success

The world is changing rapidly, and companies must evolve to stay competitive. Major changes inevitably impact an organization's identity, brand perception, and team performance.

Organizations must be adaptable, and aligned to thrive in this environment. To achieve this, some fundamental questions arise:

Who are we now? What do we want to achieve? How do we adapt? How can we work together effectively?

The Identity Refresh Program® is your partner in transformation

This inspiring program provides a structured framework to answer these questions and guide your organization toward a brighter future.

We'll help you build a stronger brand and transform your organization for lasting success.

Through your team's active involvement and continuous engagement, we'll energize them, strengthen cohesion, and help them navigate and manage change effectively.

Learn more

Work with us

The Identity Refresh Program® is your partner in transformation

This inspiring program provides a structured framework to answer these questions and guide your organization toward a brighter future.

We'll help you build a stronger brand and transform your organization for lasting success.

Through your team's active involvement and continuous engagement, we'll energize them, strengthen cohesion, and help them navigate and manage change effectively.

Get Started Now

Work with us

When is it useful?

When the healthy functioning of the organization is disrupted, the organization is exhausted, and employees are unmotivated, it may be time for an Identity Refresh. This is especially relevant in situations like:

When is it useful?

"Your culture is your brand"

Tony Hsieh

Mergers and acquisitions

Introducing complex (digital) systems

Transitioning to agile operations

Restructing

Generational changes in leadership

How can the Identity Refresh Program® help your organization?

Defining a new vision for the future and repositioning the company

Rethinking and refreshing the brand identifying areas for organizational development

Strengthening team cohesion and boosting employee engagement through colleague involvement

Strengthening collaboration with stakeholders

Enhancing employee wellbeing

Defining a new vision for the future and repositioning the company

Rethinking and refreshing the brand identifying areas for organizational development

Strengthening team cohesion and boosting employee engagement through colleague involvement

Strengthening collaboration with stakeholders

Enhancing employee wellbeing

Process_transparent_Identity Fresh Program

Method

We analyze based on data.

We involve a wide range of colleagues to ensure proper representation.

We flexibly track needs throughout the process.

Method

We analyze based on data.

We involve a wide range of colleagues to ensure proper representation.

We flexibly track needs throughout the process.

Process

We define the process in continuous collaboration with the client, which can be flexibly adapted as the work progresses and depending on the organization's capacity.

Process

We define the process in continuous collaboration with the client, which can be flexibly adapted as the work progresses and depending on the organization's capacity.

Discovery Phase

Timeframe: 1–3 months

Understanding the business model and operations

Competitors and market trends analysis

Mapping existing research

Conducting interviews and surveys

Design Phase

Timeframe: 1–3 months

Rethinking mission, vision, and core values

Designing visual identity

Identifying areas for operational improvements within the organization

Developing communication messaging and channel strategy

Delivery Phase

Timeframe: 1–3 months

Developing an actionable plan

Measuring progress through surveys

Identity Refresh Index: Initial and post-program

Organizational Engagement Index

We energize your organisation.

Discovery Phase

Timeframe: 1–3 months

Understanding the business model and operations

Competitors and market trends analysis

Mapping existing research

Conducting interviews and surveys

Design Phase

Timeframe: 1–3 months

Rethinking mission, vision, and core values

Designing visual identity

Identifying areas for operational improvements within the organization

Developing communication messaging and channel strategy

Delivery Phase

Timeframe: 1–3 months

Developing an actionable plan

Measuring progress through surveys

Identity Refresh Index: Initial and post-program

Organizational Engagement Index

We energize your organisation.

Identity Refresh Program Classic®

For Large Organizations - Easily adaptable on the go, based on needs.

Identity Refresh Program Instant®

For Smaller Teams - Tailored based on discussions and agreements.

Identity Refresh Program Classic®

For Large Organizations - Easily adaptable on the go, based on needs.

Identity Refresh Program Instant®

For Smaller Teams - Tailored based on discussions and agreements.

Outcome

Refreshed Mission, vision, values, and visual identity

"Ways We Work" corporate culture document

Corporate repositioning

Redesigned internal communication toolkit

Healthy organizational energy level for moving forward

Identifying key organizational development topics that emerged during the process

Governance: Engaging leaders, identifying stakeholders to involve and reach

Defining the corporate influencer circle

Motivational landscape

Refreshed Mission, vision, values, and visual identity

"Ways We Work" corporate culture document

Corporate repositioning

Redesigned internal communication toolkit

Healthy organizational energy level for moving forward

Identifying key organizational development topics that emerged during the process

Governance: Engaging leaders, identifying stakeholders to involve and reach

Defining the corporate influencer circle

Motivational landscape

Meet the experts

The Identity Refresh Program is a unique development of Brandmore.

Brandmore is a brand and business consulting community where we have been inspiring organizations and teams in change with our expertise and enthusiasm for 10 years.

Meet the experts

Brand and Communication Specialist I Brandmore

Brigitta Varga

For nearly 20 years, I have been supporting the brands and external and internal communications activities of projects, businesses, and large companies. In addition, professional volunteering is an important part of my life: I help numerous NGOs with my expertise and ideas.

"I believe in the inspiring and driving force of brands, and in their impact on organizations."

Integrated Marketing and Communication Specialist I Brandmore

Katalin Kovács

For over two decades, I have been supporting large companies and smaller businesses in various industries in solving their (marketing) communication challenges at both domestic, regional, and European levels.

"As a believer in an integrated approach, I believe that communication is most effective when it collaborates with other units within the organization, impacting and even changing the entire operation of the organization."

Our reference partners who have already implemented the Identity Refresh Program®

Get in Touch

Let's start a conversation

Let's talk about how we can help your organization reach its full potential. We're excited to hear from you and discuss your unique needs and goals.

Get in Touch

Let's start a conversation

Let's talk about how we can help your organization reach its full potential. We're excited to hear from you and discuss your unique needs and goals.